IDEAL Networks Rebrands Today


TREND Networks is the new name for the leading manufacturer of dependable data cable, network, and CCTV test equipment formerly known as IDEAL Networks. The rebrand also introduces the company’s new tagline:

“Depend On Us”

As of March 31, 2021, the company and brand name has changed to TREND Networks. It’s the start of a new chapter for the business, which was acquired by the incumbent management team and CBPE Capital more than two years ago. ‘Depend On Us’ confirms the company’s new vision, mission, and goals separate from the IDEAL name.

The ‘Depend On Us’ philosophy means that with TREND Networks, customers can always rely on Dependable Equipment, Dependable Data, and Dependable Support. For this reason, the dedicated team providing service and support remains unchanged.

The full range of reliable and robust test equipment, such as LanTEK cable certifiers, is also unchanged following the rebrand and is protected by a ‘Lifetime Support Promise’. This means that TREND Networks will continue to calibrate and repair equipment for as long as it is in use.

“We recognise that our customers need to be confident that our test equipment provides fast, accurate results in all circumstances – even the most difficult ones,” says Paul Walsh, CEO for TREND Networks. “That’s why we have a deeply engrained ‘Depend On Us’ philosophy giving customers the reassurance that we will always provide the performance and support they need.”

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